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Sajjan, Srividyarani S.
- To Identify and Analyze the Marketing Channels for Hybrid Cotton Seeds in North Karnataka
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Authors
Affiliations
1 Department of Agribusiness Management, University of Agricultural Sciences, Dharwad (Karnataka), IN
1 Department of Agribusiness Management, University of Agricultural Sciences, Dharwad (Karnataka), IN
Source
International Journal of Commerce & Business Management, Vol 11, No 1 (2018), Pagination: 44-48Abstract
The cotton seed industry has emerged as an important component in the seed market basically due to its ability for development of hybrids and diversity of production. The study was taken in Haveri and Dharwad districts of North Karnataka. In the study area two marketing channels were identified through which hybrid cotton seeds in the study area were marketed from the producers to the ultimate consumers. In Dharwad and Haveri channel I is having the highest marketing efficiency (2.28%) and (2.24%) compared to channel II. The poor efficiency was noticed in Channel II where the total marketing cost was the highest in this channel, this is because of involvement of intermediaries. So the results reveled that channel I is more popular in the study area. In both districts Channel II is preferred more by the dealers. The highest percentage of margin obtained by the dealer varied from 12.72 per cent in kanaka and lowest per cent of margin 8.70 is obtained in cash brand.Keywords
Marketing Efficiency, Marketing Margin, Marketing Channels, Hybrid Cotton Seed.
References
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- Jyoti, K., Anil, B. and Dilip K. (2012). Economic evaluation of production and marketing of orange in Jammu region of Jammu and Kashmir state. Indian J. Agric. Mktg., 26 (1): 150-167.
- Kiresur, V. R. (1987). Marketing of vegetables in Dharwad and Hubli markets - A case study. M.Sc. (Ag.) Thesis, University of Agricultural Sciences, Dharwad, Karnataka (India).
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- To Assess the Brand Preference in Hybrid Cotton Seeds in North Karnataka
Abstract Views :180 |
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Authors
Affiliations
1 Department of Agribusiness Management, University of Agricultural Sciences, Dharwad (Karnataka), IN
1 Department of Agribusiness Management, University of Agricultural Sciences, Dharwad (Karnataka), IN
Source
International Journal of Commerce & Business Management, Vol 11, No 1 (2018), Pagination: 75-80Abstract
Cotton often referred as “White gold” or the “King of fibres” enjoys a predominant position amongst all cash crops in India and is closely linked to human civilization itself. Haveri and Dharwad districts were selected for the study from each district 60 farmers were selected. Among the ten factors considered for the study of Brand preference, in Dharwad and Haveri first preference given to High yield compared to other brand is the important and major factor where with the mean score (77.6) and (79.6) of the farmers considered this factor before they go for purchasing the seeds and least preference was given to price is less with mean score (28.3) and (25.2). The hybrid cotton seeds tends to be less popular in Dharwad district (265 kg) compared to Haveri district (318.5 kg). Kanaka brand was more popular among the different brands in both the districts, which was to the extent of 50 per cent followed by super star, Pratap and Rasi. The 50 per cent of the farmers prefer kanaka variety because important characteristics of Kanaka hybrid such as big size of boles, more number of boles per plant, higher yield and resistant to bollworms as compared to other hybrids etc.Keywords
Hybrid Cotton Seeds, Brand Preference, Brand Loyalty.References
- Fisher, R.A. (1970). Statistical methods of research. John Willey and Sons, New York, U.S.A.
- Nandagopal, R. and Chinnaiyan, P. (2003). Brand preference of soft drinks in rural Tamil Nadu. Indian J. Mktg, 33 (1): 14-17.
- Padmanaban, N. R. and Sankaranarayanan, K. (1999). Business experience, product lines of dealers and farmers loyalty to dealer for pesticides in southern Tamil Nadu. Indian J. Agric. Mktg., 13 (3): 69-74.
- Ramaswamy, C. and Chandrashekaran, N. (1990). Buying behaviour of farmers - The case of cotton seed. Indian J. Agric. Mktg., 4 (2): 166-172.
- Shreedevi, B.C. (2012). Production and marketing management of orchids in Uttar Kannada district. M.B.A(ABM) Thesis, University of Agricultural Sciences, Dharwad, Karnataka (India).
- Timmanna, R.B. (2007). A study on marketing of cotton seeds - A market strategy analysis. M.Sc. (Ag.) Thesis, University of Agricultural Sciences, Dharwad, Karnataka (India).
- www. All India Coordinated Cotton Improvement Project - Annual Report, 2013-14.
- www. Directorate of Economics and Statistics 2013 -14.